
We were the first dedicated fitness equipment specialist retail store in England when we opened our doors to the public way back in 1989.
When we produced a full colour catalogue in 1995 we were the first fitness store do so and today it is looked upon as the industry standard.
We were the first superstore in the UK when we moved premises in 1998 to where we are now in Long Eaton, Nottinghamshire. With over 20,000 sq ft of actual showroom (plus warehouse space on top) we are without rivals and genuinely the largest fitness showroom in Europe. So if you want to see and try the equipment there is no better place.
Because we feel our customers should not have to mess about getting to grips with online gym planners, we have an in-house CAD design system that we use for both consumer and commercial customers. This allows the customer to see what their gym will look like before they buy, again we were the first retailer to offer this service.
In 2006 we opened a 3,500 sq ft fitness equipment showroom on our third floor dedicated to the commercial gym equipment market. Here you will see cardiovascular machines and a full range of single station strength units and guess what, we are the first and only retailer to do so.

Kitbag - online sports store for official football shirts & kits, football boots, rugby shirts, cricket, Formula 1, NFL, sportswear, training equipment and leisurewear.
Kitbag are Europe’s leading online sports goods retailer. As well as the Kitbag site itself, we also run the official online shop sites of Chelsea, Man Utd, Celtic, Barcelona, West Ham, Aston Villa, Portsmouth, RFU (rugby), Wimbledon (tennis), ECB (English cricket board) and the online FA (English Football Association) store.
We are based in Manchester, UK.
Kitbag.com - brings products together from all the aforementioned sites in addition to many other product ranges to offer over 9,000 sports products.
In 1980 Soccer Scene was born and its first store was located in Carnaby Street and to this date remains its flagship store. The Company has since opened stores in Oxford Street and most recently in Covent Garden.
Soccer Scene quickly earned the reputation of being the original "speciality shop" within the soccer field and became the trailblazer as a major outlet for soccer and rugby replica kits and allied products in the United Kingdom. We are world renowned for our football and rugby knowledgeable staff and offer an unbeatable customer service.
We stock the most extensive range of replica kits available, also boasting a comprehensive range of football boots, training equipment, everything for the goalkeeper, souvenirs and just about anything and everything the football player or fan could want. This huge range of products is mirrored in our Rugby Department.
Both Soccer Scene and Rugby Scene are so well respected and are such a high profile operation that many of the major sport and leisure industry manufacturers are proudly associated with the Company. Suppliers such as Nike, Umbro, Adidas, Reebok, Puma, Canterbury and Kooga are excited to be associated with the stores.
